The glamorous life of an influencer unravelled
It’s 5 a.m. Lital, however, is getting dressed, doing her hair, putting on her makeup, and waking up her boyfriend. Why? Because she needs the shot!...
14 januari, 2020
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An Influencer’s role in sustainable fashion
Have you ever wondered what influencers do with all their gifted products? We asked Instagrammer Ashley Torres....
14 januari, 2020
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Secrets of successfully influencing
Big brands are masters in convincing us to dismiss rational reasons to buy a product and instead, make us want to buy it because it feels good. Yes, they play with our emotions and we’re all being influenced....
14 januari, 2020
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I don’t need it, but I want to have it
Have you ever clicked on Instagram, seen a nice blazer jacket and thought "I want this. Now,” and then went right ahead and bought it? This article is about the psychological mechanism upon which influencer marketing thrives....
14 januari, 2020
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Dutch fashion rental business should learn from the best
For years Hanh had her own wholesale business in the fast fashion industry. Now, she's determined to get fashion rental business WAUWcloset off the ground....
23 oktober, 2019
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Here’s to the end of owning our wardrobes
How did we get so caught up on the idea that we have to own what we wear? And why is this finally changing? We asked Naomi Braithwaite, expert on fashion branding and marketing....
30 september, 2019
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Iron Roots: “Wij gaan voor een plasticvrije kledingindustrie”
Twaalf jaar deed ik aan atletiek en trainde zo zes keer in de week. Ik merkte op dat mijn sportkleding altijd gemaakt was van polyester. ...
31 augustus, 2019
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Uit je comfortzone! Voor een betere mode-industrie
Ik wil mensen inspireren om uit hun comfortzone te komen. Want veel mensen willen wel duurzame kleding kopen, maar zien te veel obstakels om dit ook daadwerkelijk te doen....
31 augustus, 2019
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Designing for fashion’s new normal; fashion rental on the rise
More fashion rental services are popping up all over the world. We wondered: If fashion rental is becoming the new norm, how will it influence fashion design? ...
23 juli, 2019
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