The glamorous life of an influencer unravelled
It’s 5 a.m. Lital, however, is getting dressed, doing her hair, putting on her makeup, and waking up her boyfriend. Why? Because she needs the shot!...
14 januari, 2020
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An Influencer’s role in sustainable fashion
Have you ever wondered what influencers do with all their gifted products? We asked Instagrammer Ashley Torres....
14 januari, 2020
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Secrets of successfully influencing
Big brands are masters in convincing us to dismiss rational reasons to buy a product and instead, make us want to buy it because it feels good. Yes, they play with our emotions and we’re all being influenced....
14 januari, 2020
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I don’t need it, but I want to have it
Have you ever clicked on Instagram, seen a nice blazer jacket and thought "I want this. Now,” and then went right ahead and bought it? This article is about the psychological mechanism upon which influencer marketing thrives....
14 januari, 2020
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Ik accepteer mijn offdays, want je soms rot voelen hoort bij het leven
In de huidige maatschappij die 24/7 doordendert, vol geweldige online levens en waarin iedereen succesvol wil zijn, voel ik mij vaak een rare snuiter...
03 april, 2018
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