The rise of fashion rental

Being part of the circular economy, we are seeing an increasing number of start-ups and innovative frontrunners offering fashion rental. Varying from one-time rental of a designer dress to a clothing library where you can rent your daily outfit. Who are these challengers who aim to conquer the traditional fashion retail market? Do rental models in fashion really contribute to a circular and sustainable world? And what does ‘design for circularity’ mean when we make clothes for rent and not for sale? That’s what the editorial series ‘The Rise of Fashion Rental’ is all about.

Naomi Braithwaite-fashion-lecturer-NTU-trends-and-developmemts-in-fashion

“For young people it’s easier to let go of the idea of ownership”

Naomi Braithwaite, expert on fashion branding and marketing

gwen-cunningham-yassine-salihine-circular-design

“I feel fashion rental is about switching fast, like it’s just another type of fast fashion”

Designers Gwen Cunningham and Yassine Salihine discuss the influence of fashion rental on fashion design

design-for-circularity-in-fashion-FB-header copy

The editorial series includes two interactive events in collaboration with The Student Hotel.

During Dutch Design Week Eindhoven: Design for fashion rental

Photos of our event 23 June

The editorial series includes two interactive events in collaboration with The Student Hotel.

Past event: The rise of fashion rental

How does renting clothes work? Is it something for me? We will discuss this with fashion rental companies, early adopter Victoria Onken and Circular Economy expert Andrea Orsag.

Discover all trends and developments articles

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