The rise of fashion rental

Being part of the circular economy, we are seeing an increasing number of start-ups and innovative frontrunners offering fashion rental. Varying from one-time rental of a designer dress to a clothing library where you can rent your daily outfit. Who are these challengers who aim to conquer the traditional fashion retail market? Do rental models in fashion really contribute to a circular and sustainable world? And what does ‘design for circularity’ mean when we make clothes for rent and not for sale? That’s what the editorial series ‘The Rise of Fashion Rental’ is all about.

Look through the photos of the Circular Fashion Tour, 25 October during Dutch Design Week. We featured during this tour – in order of appearance: Circular Fashion Lab Wageningen University & Research, New Industrial Order, Chloe Severien, Daniëlle Ooms, Elisabeth Jayot and member of Clean & Unique platform Silvia Calvo. Photos by Lennert Antonissen

We’re blending online articles with offline events. Therefore, all editorial series include at least one event where we meet and discuss relevant topics relating to sustainability and innovation in fashion.

Event: Circular Fashion Tour at Dutch Design Week

What is happening in the Circular Fashion space? During the Circular Fashion Tour we discovered new projects, young designes and innovative initiatives featured at Dutch Design Week.

Look through the photos of our event 25 October during Dutch Design Week. Speakers: Gwen Cuningham, Yassine Salihine. Panel:  Sabine Lettmann, Madina Ahadi and Maria Kuznetsova. Photos by Lennert Antonissen 

We’re blending online articles with offline events. Therefore, all editorial series include at least one event where we meet and discuss relevant topics relating to sustainability and innovation in fashion.

Event: Design for circularity and fashion rental

How will we design clothes if we stop buying and start renting our wardrobes? We discussed this with designers and circular economy experts Gwen Cunningham, Yassine Salihine, and three entrepreneurs already implementing fashion rental models.

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“For young people it’s easier to let go of the idea of ownership”

Naomi Braithwaite, expert on fashion branding and marketing

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“For young people it’s easier to let go of the idea of ownership”

Naomi Braithwaite, expert on fashion branding and marketing

Look through the photos of our event 23 June. Start-ups featured: Spinning Closet, Borrow a Brand and Rent My Dress. Panel: Andrea Orsag and Victoria Onken. 

We’re blending online articles with offline events. Therefore, all editorial series include at least one event where we meet and discuss relevant topics relating to sustainability and innovation in fashion.

Event: The rise of fashion rental

How does renting clothes work? Is it something for me? We will discuss this with fashion rental companies, early adopter Victoria Onken and Circular Economy expert Andrea Orsag.

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“I feel fashion rental is about switching fast, like it’s just another type of fast fashion”

Designers Gwen Cunningham and Yassine Salihine discuss the influence of fashion rental on fashion design

Discover all trends and developments articles

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