#trendsanddevelopments

Big brands are masters in convincing us to dismiss rational reasons to buy a product and instead, make us want to buy it because it feels good. Yes, they play with our emotions and we’re all being influenced....

Have you ever clicked on Instagram, seen a nice blazer jacket and thought "I want this. Now,” and then went right ahead and bought it? This article is about the psychological mechanism upon which influencer marketing thrives....